Join An Internet Marketing Community

Anyone and everyone planning to start their own online business in internet marketing needs to join an internet marketing community first. Before jumping in blindfolded, find a place to go so when you hit the bottom of the pool and crack your head open, you do not give up! There are a whole lot of issues and irritations along the road to “millionaire internet marketer” that hurt like hell! Do not take them on alone or you will want to quit. Actually, you probably will quit. It is a sad fact, but starting a business is in the same league as exercise, giving up smoking or anything else that takes a bunch of motivation and energy. In the beginning there is a great deal of pain and what feels like very little reward. The results are minimal the first few weeks. The lack of instant success makes the prospects of starting a business lose its luster rapidly. There is a solution, join an internet marketing community.

After researching internet marketing communities, Internet Income University kept coming up and was highly recommended. Large forums are great, but there are so many members and so many strategies it is impossible to know where to step. Plus, the large forums are promoting magic bullet products faster than you can type bullet. Being new to the business myself I stick to my home base, which is Internet Income University. There are active members with quality advice, especially for the beginners. Not to mention, there are hours of free training videos available to all members.

Starting your own business, specifically and Internet marketing business can get lonely fast. Sometimes I feel like I am completely lost in cyberspace because I need to do something new that I don’t know anything about and I just need some help! With Internet Income University behind me, I know where to get help. It is reassuring and refreshing! Articles get rejected, links break themselves (I swear), sites seemingly disappear, and the list just goes on and on. It gets extremely frustrating. Having a community is a godsend. Without it, I may have thrown my computer out the window by now.

Join an internet marketing community and make some friends on the inside. With Internet Income University, I was able to join for free without any commitment whatsoever. There are two full weeks of solid training, plus several extra videos and PDFs for specific strategies and tools. Most of all, there is a great group of people doing the same thing, having the same problems and achieving the same goals. It is a great place to start, and stay!

How to Build a Compelling Marketing Communications Folder

What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder.

Insert #1: The Compelling Story

Every small business owner should be able to tell a compelling story about their passions and why they started their business. After all, how can you expect to create passion in your customers if you’re not able to convey your own business passion?

The Compelling Story is just that – a short 1-page info sheet on just why you created your business. The story must be personal, engaging, and fun to read. If you can make an emotional connection with the reader, you’ll quickly build trust and confidence with your prospects.

Below are a few points to help you craft the perfect compelling story.

– Be personal – Talk about the people you’ve touched in your business

– If possible, appeal to the emotions

– Make your story fun to read

– Tell your story with passion

– Show your human side – talk about mistakes you’ve made and the lessons you’ve learned

Your Compelling Story is the perfect start to your marketing communications folder.

Insert #2: The Competition

The purpose of this insert is to summarize why people should buy from you as opposed to your competition. Summarize all the advantages of doing business with your company. Communicate your unique approach, the value customers get when they do business with you, and why your products and services are the best in your field.

Again, make this a single sided sheet and pick just three or four points to communicate.

Insert #3: The Problem Solver

How are you are able to solve the business problems of your customers? This insert should tell the whole story.

Here’s what I suggest you include in this single-page insert.

– Define the main problems of your target market

– Describe how your product or service solves those problems

– Describe the steps needed to solve the problem

Insert #4: Product and Service Summary

In this insert, summarize your various product/ services and list the benefits of each.

Make sure you discuss the benefits, not the features. This is an important distinction. Too many companies spend their time covering product features instead of focusing on the benefits to the customer.

Insert #5: The Testimonial Page

This is the page that summarizes your best customer testimonials. Here are a few ideas for collecting customer testimonials.

1. Many customers may feel they don’t have the time to write a testimonial. For customers with an established relationship, write one up on their behalf and present it to them for their approval.

2. After completing a successful transaction with a customer, ask them for a quick testimonial. Have them write a few sentences down on a piece of paper. It will only take a minute and they will rarely refuse if you have provided value.

3. To create more powerful copy, ask your customers to write the testimonial as if they were recommending you to a friend.

Insert #6: The Informational Article

Write a short article on a topic that is important to your customer base. Include a web URL where they can view or download the entire article at no charge. By providing free and useful information, you will build on the trust and confidence you have already established.

So there you have it – all the main components of a strong marketing communications folder. You can purchase a pocket folder with your logo and tag line printed on the front from your local print shop or a service such as VistaPrint. I recommend purchasing folders that have slots on one of the inside pockets for your business card.

Any time you have someone that expresses an interest in your products and services, mail or give them a copy of your folder. It’s a powerful marketing communication strategy that will build trust, interest, and repeat business.

Discovering More About Integrated Marketing Communications

Integrated marketing is best described as “the management of three interconnected business drivers.” Under this business strategy, the business seamlessly optimizes its brand by identifying the unique characteristics of the brand, by training personnel and by launching an aggressive integrated marketing communications program. In order for an enterprise to succeed all three components must come together so that the success of the brand is directly proportionate to the success of the business in merging the three tiers.

The brand is usually characterized by the business model, the product designs, the organization’s culture and the external presentation of these attributes. Defining the products and services that comprise the brand and develop a strong support network is an important preliminary step in any integrated marketing program. This process is similar to determining the company’s mission statement but goes a several steps further.

The second phase of an integrated marketing program is to train all employees so that they understand the culture of the business. Businesses often rely upon their HR departments to initiate the corporate culture and to sustain this ongoing strategy until high performance, consistency and product knowledge are ingrained in the workforce.

With these two sectors in place, the business is now ready to launch its integrated marketing communications program. This multi-dimensional approach is intended to add reach, enter new marketplaces and use both business-to-business and business-consumer marketing approaches to maximize the return by expanding the customer base and increasing sales.

With more and more businesses and consumers purchasing online, the need for a strong online presence is imperative. In today’s marketplace, an online presence is more than the whimsical creation of an information site. Today, an online presence must be well planned, diverse and comprehensive.

The use of social media is one aspect of the company’s marketing policy. There are many social media outlets that can bring consumers to your site or to your brick and mortar locations. Again, the social media message must be consistent with the corporate culture and brand.

Many businesses now have presences on Internet platforms like Facebook, LinkedIn and Squidoo. These same businesses are apt to use YouTube where poignant messages can be delivered. Twitter is the fastest growing social media and should be part of every integrated marketing program.

As can be seen, the implementation of this marketing strategy will require the launching of a coordinated effort that will require ongoing management. Whatever characteristics the integrated communication program utilizes must remain consistent with stages one and two of your comprehensive marketing strategy.